How Can You Enable the Future of Business for Customers? – Distributors in the Digital Era #73

From the NAW Blog

Distributors are in a strong position to enable the future of business for customers, and they can build on their reputation for customer service and support, including product advice, training and ad hoc recommendations for improving customer operations. But much more is needed. Distributors must have in-depth knowledge of the customer’s market dynamics and competitive challenges, and they must offer foresight about what the future holds. Commitment starts at the top, and leaders must establish new processes for working with customers and metrics that are about achieving customer success measured in terms that are relevant for customers. Successful distributors will build a culture that goes beyond responding to customer requests. They will suggest innovations, line up resources for execution and work to implement plans.

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