2020 Profit Survey and Report

Why Benchmarking is Important
NFDA Financial Benchmarking Dashboard
Getting to the Financial Light at the End of the Tunnel

About the NFDA Profit Survey and Report

Firms need accurate industry metrics to identify areas for improvement. The best source of these metrics is the NFDA Profit Survey. The information in this report provides answers to questions such as “Are the most successful firms in a down market placing more emphasis on gross margin management or expense control?”.

In short, this report presents a wealth of financial and operating metrics. In addition, it provides direct comparisons between your firm and other participating firms. This valuable information is only available to firms that participate in the study.

Participants will receive:

  • NFDA Financial Benchmarking Report — an industry-wide report profiling the financial and operating performance of NFDA members. Management commentary is provided in the reports to explain what the various statistics and ratios mean and why they are important.
  • Individual Company Financial Performance Dashboard — each participant that returns a completed questionnaire will receive an individual Financial Benchmarking Dashboard delivered in an Excel dashboard analyzing their company. This report offers an interactive, dynamic look at the columns of data the user wants to use for benchmarking. Benchmarking Analytics sends this report directly you.

Don't want to take the time to plug in your financial data?

Benchmarking Analytics can do it for you. Simply complete the first few operating questions of the survey and submit a copy of your Balance Sheet and Income Statement along with the survey. Benchmarking Analytics will complete the survey for you. Click here to download the survey along with submission instructions or visit the NFDA website for more information.


All responses are sent directly to Benchmarking Analytics. No one at NFDA will see your response. 

Free Results

If you submit a completed survey, you will get the full report free of charge.  If you don't participate in the survey, the purchase prices is $250 for NFDA members and $500 for nonmembers.


To request a survey, contact Amy Nijjar at NFDA. The deadline to submit your completed survey is June 30, 2020. Results will be published in August.